Thursday, July 6 • 09:00 - 13:00
How to (re)design a resilient organization (by Parsons School of Design) LIMITED

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Limited Capacity seats available

Masterclasses can be booked individually here and are included in All-Access tickets.

While resilience is becoming a key framework to cities, entrepreneurs and organizations still struggle to figure out what it actually means for them and how they need to change the way they operate to become more resilient.

In this Masterclass you will learn a framework for organizational change, focusing on culture as a lever for change in the business model of both new and existing organizations that want to become more resilient.
The first part of the masterclass includes an introduction to urban resilience. Participants will learn to use a framework enabling organizations to operationalize resilience and adjust it to the needs of the organization, its key stakeholders and the local environment.
Then, following Edgar Schein’s argument that strategies are determined by organizational culture, the second part will focus on building a culture of resilience in both new and existing organizations. By applying a systemic design approach to complex problems, fusing design thinking with behavioral economics, organizational change and systems thinking, participants will learn how to [re]design a business model grounded in a resilient mindset and culture.
Who is this class for?

Entrepreneurs, corporate managers, people interested organizational change, strategic designers, consultants, people working on innovation in cities

What will you learn?

Participants will emerge from the masterclass with greater capacity to operate as creative problem solvers, critical thinkers, and leaders in organizations in the context of urban resilience. Here are some of the questions we'll explore during the Masterclass:
  • what does urban resilience can mean for your organization?
  • how to change your organization's mindset?
  • how to design a resilient culture and a business model based on one?
  • how to overcome obstacles and resistance to change?
  • how to engage and inspire key stakeholders around urban resilience?
  • how to benefit from such a change?

avatar for Raz Godelnik

Raz Godelnik

Assistant Professor, Parsons School of Design - The New School
Raz Godelnik is an Assistant Professor and the Co-Director of the MS in Strategic Design & Management at Parsons School of Design - The New School. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, resilience... Read More →

Thursday July 6, 2017 09:00 - 13:00 CEST
03. Lab