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Eric Brac de la Perrière


As a committed born entrepreneur, Eric Brac de La Perrière created Yoyo in 2016.

This collaborative platform aims to increase the recycling rate of plastic in cities by rewarding sorting practices.

Through Yoyo, Eric wants to mobilize companies, cities and citizens around a common goal: zero waste.

His career as the CEO of Eco-Emballages from 2009 to 2015 gave him specific expertise in circular economy and public-private partnership.

Eric also held various key positions in media and consultancy groups. Indeed, he used to be the CEO of The Link Factory (Havas Group), CEO of Burson-Marsteller (WPP Group) and Chairman of Me & US (M&C Saatchi Group). As a graduate of L’Institut des Hautes Etudes de Défense Nationale, Eric served in the French Navy Commandos as a Navy Officer and worked for the Compagnie Générale d’Aéronautique in South America.

Today, Eric places all his abilities in management and environmental issues at the service of Yoyo, the first collaborative platform aiming to revolutionize recyclable plastic waste collection.