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Eugénie Lefebvre

Les Magasins généraux
After graduating from Sciences Po Aix-en-Provence and HEC Paris, Eugénie started her career at BETC in 2008 as an account executive. After 5 years as an account manager and director for brands like Ricard, McDonald’s, HEC and strategic planner for Clarins and the Château de Versailles, Eugénie joined Rémi Babinet in 2013 to pilot the agency’s new project : Les Magasins généraux in Pantin. She lead the whole project during 4 years in all its dimensions : design, architecture, designing of spaces and new ways of working as well as urban, social and cultural programming… Eugénie now continues this project with the objective of making Les Magasins généraux a major center of creation, production, innovation and experimentation embedded in the « Grand Paris ».